The Future of Real Estate - a Transition to a True Professional Service Firm
PLOG REAL ESTATE - A PROFESSIONAL FIRM
Plog Real Estate is owned and managed by Mark X. Plog, PE, PLS. In addition to being the managing broker, he is also a licensed land surveyor, civil engineer and the owner of Plog Engineering, a consulting firm that specializes in land and residential development. With over 30 years of experience owning and operating a professional consulting firm, Mark understands what it means to provide professional, fair and quality services in exchange for a fee.
As real estate has become more readily available online, the marketing and searching for homes has become more hands-off for the broker and more owner/buyer driven. The role of the broker has become focused on the transaction and details of the process - where the specialized knowledge and experience is necessary.
The real estate industry has long based the agent and broker fee on a percentage of the property value. This seems intuitively imprecise and unfair to someone used to billing professional service fees. We have taken a different approach that we think this industry will continue to move toward.
HOW IT WORKS
For sellers, we provide a written proposal that identifies the billing rates, terms and scope of work for a full service transaction. Generally, a commission is still offered for the buyer's agent. You save the difference between our fees and the typical percentage a listing firm receives.
For buyers, we provide a written proposal that identifies the billing rates, terms and scope of work for a full service transaction. Generally, a commission is still offered for the buyer's agent and we rebate that to the buyer or work with the seller to reduce the price of the home by the amount of our the commission offered. The home ultimately costs you much less either through our rebate or a reduction in the price of the home.